Category: Sentiment Analysis

  • How Sentiment Analysis Can Help Election Campaigns

    September 20, 2024

    How Sentiment Analysis Can Help Election Campaigns

    Social media represents a gold mine for political campaigns eager to understand and track public opinion. The challenge is how to obtain insights and do so in real time given the massive data volumes at play.

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  • Sentiment Analysis Tracks Public Reaction to Geopolitical Events

    January 12, 2024

    Sentiment Analysis Tracks Public Reaction to Geopolitical Events

    Many organizations, public and private, need accurate and timely assessments of public opinion to geopolitical events.

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  • Sentiment Analysis Helps Find the Insights in Product Reviews

    June 01, 2023

    Sentiment Analysis Helps Find the Insights in Product Reviews

    In a fast moving world, companies need to be able to perform real-time market research, market monitoring, and competitive analysis from social media.

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  • Sentiment Analysis Helps Companies Listen to the Voice of the Employee

    November 01, 2022

    Sentiment Analysis Helps Companies Listen to the Voice of the Employee

    In a tight labor market, listening to the Voice of the Employee is paramount for retention and ultimately company success.

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  • Reduce Customer Churn with Sentiment Analysis

    July 29, 2022

    Reduce Customer Churn with Sentiment Analysis

    Whether in an economic downturn or competitive market, keeping your existing customers happy may be critical to your business survival and success.

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  • Sentiment Analysis Helps a Company Keep Staff Engagement High

    May 03, 2022

    Sentiment Analysis Helps a Company Keep Staff Engagement High

    In a tight labor market, companies more than ever want to understand precisely what is driving their employees’ satisfaction and dissatisfaction.

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